The UK Competition Appeal Tribunal's ruling underscores a significant regulatory challenge for Google, as it faces a £7 billion ($8.8 billion) consumer lawsuit concerning its dominance in search and advertising.
Consumer rights advocate Nikki Stopford argues Google's practices raise prices for advertisers, which ultimately burdens consumers, leading to a large opt-out claim that includes all affected UK customers.
The lawsuit claims that Google's requirement for Android manufacturers to pre-install Chrome and exclusive partnerships with companies like Apple exemplify its anti-competitive behavior.
The recent US ruling against Google as an unlawful monopoly, along with the UK's £7 billion case, could lead to major changes in the tech industry's regulatory landscape.
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