Google Ad Sales Rose at Robust Rate During Holiday
Briefly

Google's parent company Alphabet reported strong earnings for the final quarter of last year, with profits of $26.5 billion and ad sales up 11% to $72.5 billion. However, concerns over the company’s hefty investments in artificial intelligence emerged after the Google Cloud division's revenue growth fell short of expectations, leading to a stock price drop. Despite some success in AI-enhanced advertising, fueled by improved search results, skepticism surrounding cost-effective AI solutions offered by competitors like DeepSeek and ongoing regulatory challenges continue to trouble investors.
"The early signs suggest that AI is working for Google... it keeps more of the digital experience happening within its search engine."
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