Google's Local Services ads, which many small businesses rely on, will soon require a verified Google Business Profile for participation, effective November 21.
This policy shift aims to curb advertising fraud, but it's imperative that small businesses ensure their profile details align with the ad content to avoid disruption.
The verification process, while straightforward, may take some time as owners must submit their business address and complete checks related to registration and licenses.
Failure to verify their Google Business Profile by the set deadline could lead to significant advertising interruptions for many small businesses.
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