In Q1 2025, worldwide tablet shipments increased by 8.5% year-over-year, reaching 36.8 million units, as per Canalys. The growth spanned all regions, notably driven by consumer and education sectors. Greater China showed the strongest growth fueled by government subsidies around Lunar New Year. Apple's 14% growth, shipping 13.7 million iPads, reaffirmed its market share, but competition from Chinese brands like Xiaomi and Huawei is intensifying. Despite initial shipment spikes in the US market due to tariff uncertainties, a decline followed in February due to announced exemptions.
Worldwide tablet shipments have seen an 8.5% year-over-year growth in Q1 2025, driven primarily by consumer and education refresh cycles.
Greater China emerged as the fastest-growing region for tablet shipments, fueled by government subsidies and Lunar New Year promotions.
Apple maintained its market leadership with a 14% year-on-year growth, while domestic competitors like Xiaomi and Huawei are gaining ground rapidly.
In the US, tablet shipments spiked initially due to tariff uncertainties but later declined sharply after exemptions were announced.
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