GARM Out In The Cold; What If Everyone Still Defaults To Google? | AdExchanger
Briefly

X CEO Linda Yaccarino announced an antitrust lawsuit against GARM for allegedly colluding with advertisers. Advertisers refute claims, anticipating legal actions to harm WFA's resources and initiatives.
After Elon Musk's takeover, X faced revenue cuts due to an exodus of big-name brands citing brand safety issues. This led to Musk encouraging other companies boycotted by advertisers to consider similar legal actions.
Rumble filed a lawsuit against WFA and GroupM, mimicking X's antitrust claim. DuckDuckGo weighs in on the Google antitrust decision, proposing remedies including restricting pre-installation and providing data access.
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