Samsung remains the leader in global smartphone shipments, but Apple's growth is reducing the gap between the two giants. From 2014 to 2024, Apple’s smartphone shipments increased by 22%, while Samsung's declined by 33%. In 2024, Apple shipped approximately 207 million iPhones versus Samsung’s 280 million smartphones. This trend reflects Apple's premium strategy and customer loyalty contrasted with Samsung's broad product approach losing traction against rising Chinese competitors. Overall, the global sales of smartphones saw a 6% rise, totaling 1.23 billion units, with Samsung and Apple accounting for 40% of the market.
While Apple's controlled product lineup and premium pricing strategy resulted in growth, Samsung's broad approach led to challenges.
Apple's strong brand loyalty, longer upgrade cycles, and software support encouraged customers to stay with iPhones, fueling steady growth.
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