Apple announced its best-ever revenue of $85.8 billion, highlighting a five percent year-over-year increase, with a substantial contribution from services revenue at $24.2 billion.
Tim Cook noted the influx of new customers with half of MacBook Air and iPad users being first-time Apple purchasers in the quarter, showcasing the company's ability to attract untapped markets.
Although iPhone sales faced a slight decline in revenue, Cook expressed confidence in long-term opportunities in China, emphasizing the positive response to iPhone 15 and the potential from the new AI service Apple Intelligence.
Despite challenges in handset sales in China, Cook highlighted the iPhone's popularity in urban markets with higher-income individuals, reinforcing Apple's confidence in its global market performance.
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