When Apple's first iPhone launched in 2007, all its apps were made by Apple. Steve Jobs was reluctant to allow the apps of third-party developers on the iPhone, according to his biography by Walter Isaacson.
Fortnite was kicked off the Google and Apple app stores in 2020 after Epic Games offered its own in-app payment system that bypassed the one used by the platforms, and cut out the fees Apple and Google receive for in-app payments.
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