Musk expertly sells a futuristic vision that revolutionizes carmaker profitability, urging investors to focus on future growth rather than current plateauing numbers, which he deems irrelevant. During a 2023 earnings call, he asserted, 'I see a path to a 5x value for the company, maybe 10x.' The low end of this prediction could make Tesla worth 50% more than Apple, indicative of the lofty expectations he sets for his ventures.
A core aspect of Musk's strategy is to promise groundbreaking innovations that are perpetually 'almost here.' This technique keeps investors engaged with the idea of revolutionary products on the imminent horizon while managing expectations by continually pushing back the arrival dates. His narrative of near-future breakthroughs creates an optimistic atmosphere, keeping stakeholders hopeful for unprecedented profit but often leading to frustration with delays.
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