Since attending Pure Accelerate in 2023, the focus has shifted towards the crucial interplay of sustainability, energy efficiency, and performance in AI. Pure Storage effectively highlighted these aspects, though a recent study shows many enterprises are unaware of their energy consumption levels related to AI. While awareness is high among business leaders, proactive energy management is lacking, with only 13% actively monitoring usage. The competitive landscape for storage solutions continues to evolve, with Pure Storage achieving significant revenue growth by emphasizing high-performance and cost-effective solutions.
Sustainability benefits, energy efficiency, and performance were all highlighted as key benefits for customers dabbling in AI during this embryonic stage.
Despite this, just 13% said they are actively monitoring power consumption or taking proactive steps to remedy the situation.
Pure Storage has had to box clever to pry customers away from the established industry heavyweights and its messaging around high-performance, cost efficient hardware has been paying dividends.
The firm's Q1 2026 earnings report shows revenue hit $778.5 million, marking a 12% year-over-year increase.
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