Despite its persistent efforts, Microsoft’s Bing still fails to rival Google, maintaining a mere 3% global search market share as Google dominates with 90%.
In a bid to retain users, Microsoft has employed a controversial tactic: when users search for Google in Edge, they are redirected to a Bing interface designed to closely mimic Google.
Bing, often ridiculed and seen as an afterthought, surprisingly generates substantial revenue for Microsoft, with its search and news advertising revenue rising by 18% from the previous year.
While Bing's overall reach remains limited compared to Google, it surprisingly brings in tens of billions of dollars annually, demonstrating a hidden profitability despite its market challenges.
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