Birkenstock's highest quarterly sales in history were bolstered by a surge in demand for closed-toe clogs, especially among fashion influencers this summer.
The brand sees shoppers becoming more selective with their purchases, driven by tighter budgets that emphasize the need for quality and lasting products.
Birkenstock experienced a 19% sales growth in the last quarter, boosted by expansion in Asia, including new storefronts in India.
The trend toward 'ugly shoes', fueled by comfort demands during the pandemic, has shifted consumer preferences away from traditional feminine footwear like high heels.
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