The rise of advanced AI tools like ChatGPT is altering search behavior, with users relying more on AI for information rather than clicking on search links, potentially impacting publishers' ad revenue. Some sites, like The New York Times, report declines in traffic from organic search. However, Google's search head Liz Reid indicated that the company has not experienced a decline in organic search traffic and asserts that they are actually sending slightly more quality clicks to publishers than a year ago, positioning AI as beneficial for their search ecosystem.
Liz Reid, head of Google Search, stated that there has been no decrease in organic search traffic or clicks to third-party publishers, asserting that Google's search and advertising businesses continue to function effectively.
Reid emphasized that users clicking on search links remains stable, and noted, 'we're actually sending slightly more quality clicks to websites than a year ago,' indicating an overall positive impact on user engagement.
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