"Most people become fans when they're watching content such as music videos or shows, which is why I think that I should also watch the trainees through the screens." Bang Si-hyuk emphasizes the importance of viewer engagement through mediated content, asserting that observing trainees via screens mimics how fans typically discover their idols. This approach showcases his innovative mindset in idol training, marking a shift from traditional methods to a focus on digital connection.
Katseye combines K-pop methodology with a global perspective, aiming to captivate a wider audience by integrating meticulous training systems from the Korean entertainment industry with relatable content for Western markets. This initiative illustrates a significant effort to replicate the success of K-pop worldwide, shifting cultural boundaries and creating new idol groups through platforms like Netflix and YouTube.
JYP's concept of 'globalization by localization' provides a framework for understanding K-pop's success in new markets. By adapting content to fit local tastes, companies like JYP and HYBE strategically position their groups, ensuring they resonate with international audiences. This method has proven effective, notably demonstrated by the popularity of groups like NiziU, which was formed specifically for the Japanese market.
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