"On Monday, Bloomberg reported that the SEC was looking into the ad tech company's data collection practices in response to a whistleblower complaint and multiple short-seller reports published earlier this year. Specifically, the regulatory agency is looking into whether AppLovin violated service agreements with its platform partners to "push more targeted advertising to consumers," Bloomberg reported, citing anonymous sources. Reuters reported on the rumored probe later on Monday."
"AppLovin Corp stock (Nasdaq:APP) has fallen significantly since the reports surfaced. Shares were down more than 14% by market close on Monday. On Tuesday morning, however, the stock remained volatile. It was down close to 4% in premarket trading earlier in the morning but moved into positive territory later in the session. It was up about 1.11% as of this writing. The stock had seen tremendous growth this year, trading at around $341 a share in early January and mushrooming to over $682 as of Friday of last week-an increase of around 100%. In terms of growth, it has outperformed Big Tech giants such as Nvidia, Meta, Google, and Apple."
The SEC is looking into AppLovin's data collection practices following a whistleblower complaint and multiple short-seller reports. The agency is investigating whether AppLovin violated service agreements with platform partners to "push more targeted advertising to consumers." AppLovin did not immediately respond to a request for comment, and the SEC said it could not respond to press requests due to the government shutdown. AppLovin shares plunged more than 14% by Monday's close and remained volatile Tuesday, despite a year-to-date price surge that doubled the stock earlier in 2025. The stock was added to the S&P 500 after strong earnings and a large net income gain.
Read at Fast Company
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