Is Apple losing its grip in China? With yet another year-on-year fall in iPhone sales now tucked rather uncomfortably under its belt, it's on increasingly shaky ground in the world's largest smartphone market-a market it once relied on for growth.
Apple Intelligence currently can't launch there (or in Europe, for that matter), because it doesn't currently meet the country's very strict regulatory requirements around AI-one of the biggest issues being its heavy reliance on ChatGPT for some requests, which has been banned in China since February 2023.
We're engaged, as you would guess, with both regulatory bodies,” Cook said during a recent earnings call, referring to the European and China regulators. “Our objective is to move as fast as we can, obviously, because our objective is always to get features out there for everyone.
Apple's decision to open up its biggest research center outside of the US in Shenzhen, China, earlier this month raises questions. At the very least, it could be seen as a strategic move to strengthen its presence in a challenging market.
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