Apple's new iPhone camera button is a big Gen Z bet
Briefly

The new camera control button, located on the right side of the device under its power button, lets users open the camera application with one touch, change the photos' tones, and capture the photos without touching the phone's screen.
Taking one involves adjusting the iPhone camera to the 0.5x zoom setting, flipping the phone around, and then pressing the volume button to take a picture.
In regards to whether the new Camera Control feature was designed with the Gen Z generation in mind, I think the simple one-word answer to that is 'absolutely,' said Monica Hillison, a marketing professor from Virginia Tech.
Basically, think of the Camera Control feature as something that a third-party tool like Instagram, ChatGPT or Google can also potentially access and use to complement their own new tech developments such as AI features.
Read at Business Insider
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