Apple's strategy of leveraging its installed base of 2 billion devices to drive streaming subscriptions has faltered, revealing a miscalculation in the competitive streaming landscape.
Despite having substantial financial resources, Apple's streaming service, Apple TV+, lacks in-depth content, especially when contrasted with competitors like Netflix and Amazon Prime Video.
The recent trend shows high-profile Apple projects, such as the movie "Wolfs," may not be achieving the anticipated success, leading to a rethink in Apple's overall movie strategy.
With established players like Netflix and Disney+ dominating the market, Apple is finding it hard to carve out a significant position in the crowded streaming space.
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