Apple's "Scary Fast" event was a brief 30-minute showcase of the M3 chips, with minimal content beyond surface-level references to Halloween.
The event's length was unexpected, especially given the hype and marketing leading up to it, which felt more substantial than previous iPhone launches.
While there were Halloween-themed moments throughout the event, including jokes and motifs, a lot of the content was repetitive and aimed at a familiar audience.
Despite the short duration, the event was visually striking, utilizing dark themes to differentiate its presentation, though it lacked new product insights.
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