"A key tactic to achieve this has been encouraging users to sign up to iCloud for storage of photos, videos and other data while simultaneously making it difficult to use alternative providers, including because Apple does not allow customers to store or back up all of their phone's data with a third-party provider."
"Anyone who has had to deal with an iPhone sending multiple reminders about the device being unable to create a backup due to insufficient iCloud capacity - and wearily signed up to iCloud to stop the warnings - will be very familiar with these tactics."
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