Tim Cook announced during an earnings call that Apple has achieved a new milestone of 2.35 billion active users, the largest number in the company's history. Despite reporting its best quarter ever, iPhone sales dipped by 1%, raising questions about the effectiveness of Apple Intelligence, touted as a major factor in their success. This user growth of 150 million since 2024 and 400 million since early 2022 highlights Apple's continued expansion in the tech market, even as device sales witness challenges.
Tim Cook announced that Apple reached 2.35 billion active users, the highest number ever, during an earnings call celebrating the company's best quarter so far.
Despite achieving record user numbers, sales of iPhones experienced a slight decline of 1% annually, indicating potential challenges for Apple Intelligence in driving device sales.
The increase in users reflects a gain of 150 million from 2024 and 400 million from early 2022, showcasing Apple's expansive growth over recent years.
Cook highlighted Apple Intelligence, powered by their chips, as a key contributor to the company's impressive quarterly results, even as iPhone sales showed a slight dip.
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