This marks Apple's worst annual performance in China, indicating that the company is facing unprecedented challenges in a highly competitive market.
Apple's premium market position faces multiple challenges: Huawei's continuous flagship releases and the proliferation of domestic foldable phones in high-price segments.
Huawei has made a strong comeback to the premium segment, with a 24% rise in shipments in the fourth quarter due to new phones with locally-made chipsets.
Apple has resorted to rare discounts to boost sales, launching a four-day promotion offering price cuts on its iPhone 16 models.
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