"We design our chips from the ground up for our products, and that is a tremendous strategic advantage that we have," said Tom Boger, Apple's VP of Mac product marketing.
"Folks who do make money that way have the burden of adding margin on top of whatever they buy," Tim Millet stated, highlighting the benefits of Apple's approach to chip-making.
Apple began making its own chips in 2010, starting with the A4 chip. This move has allowed for greater control over their product design and performance.
"Our fourth tool, really our secret weapon, is that we control the entire process from the architecture to the design to the manufacturing technology," Millet explained.
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