Apple continuing work on ad-supported TV+ plan; in discussions about UK advertising - 9to5Mac
Briefly

Apple is continuing to show signs of an upcoming ad-supported Apple TV+ plan, with meetings held with a UK ratings body to discuss tracking advertising data.
If Apple introduces an ad-supported plan, it may launch closer to the original $4.99 price tag from 2019, in contrast to the current $9.99/month pricing.
Ad-supported streaming services trend is growing with providers like Netflix and Disney launching ad-supported tiers, aligning with rumors of Apple following suit.
Read at 9to5Mac
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