Prime Day 2024 was a huge success with record sales, thanks to Prime members and employees, praising AI assistant Rufus for assisting customers.
Rufus, Amazon's generative AI shopping assistant, aids customers with informed purchase decisions, reflecting Amazon's belief in AI reshaping customer experiences.
U.S. consumers spent $14.2 billion on Prime Day 2024, up 12% from the previous year, with strong spending in Back to School category.
Electronics and Apple gained significantly during Prime Day, with phone sales up 18% year-over-year, showing a positive trend in consumer spending.
[
Collection
]
[
|
...
]