AMD has introduced its RX 9070 and 9070 XT graphics cards, priced at $549 and $599, respectively, as direct competitors to Nvidia's offerings. The RX 9070 significantly outperforms Nvidia's RTX 5070, while the RX 9070 XT offers competitive performance against the pricier RTX 5070 Ti. With only a small percentage of the GPU market controlled by AMD, these launches are crucial for the company to reclaim market share. Despite bulky designs and standard power connectors, the performance and pricing might shift consumer preference back toward AMD.
The RX 9070 series might be just what the GPU market needs.
AMD's RX 9070 is around 17 percent faster than Nvidia's RTX 5070 in 4K.
Pricing is key with these cards, particularly as only 10 percent of GPU sales right now are from AMD.
AMD needs a big win with its latest generation of cards if it wants to regain ground from Nvidia.
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