Amazon is preparing to unveil a major upgrade to its Alexa voice service, incorporating generative AI technology that will enable more complex and conversational interactions. Scheduled for a press event on February 26, the new service aims to convert millions of existing Alexa users into paying customers. This update represents a significant opportunity but also a risk for Amazon, as it will need to navigate challenges inherent in generative AI, such as the potential for providing inaccurate responses. The company will finalize its plans in a meeting on February 14.
The new generative AI-powered Alexa represents at once a huge opportunity for Amazon, which counts more than half a billion Alexa-enabled devices in the market.
The AI service will be able to respond to multiple prompts in sequence and even act as an "agent" on behalf of users.
Amazon is hoping the revamp, designed to be able to converse with users, can convert some of its hundreds of millions of users into paying customers.
The revamp carries with it all the challenges inherent in generative AI chatbots, including the possibility of fabricated answers, known as hallucinations.
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