Quick-commerce in India, led by companies like Zomato's BlinkIt and Swiggy's Instamart, is set to reach $4.5 billion in total annual sales, posing a threat to traditional e-commerce players like Amazon.
India's quick-commerce market is growing at over 125%, significantly higher than the 11-12% growth rate of the e-commerce market, drawing attention and raising concerns among industry analysts.
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