Amazon acquires popular Indian video streaming service MX Player from Times Internet to reach smaller Indian cities and towns, enhancing its presence and brand in the country.
The deal values MX Player at less than $100 million, a significant drop from its previous $500 million valuation, marking Amazon's strategy to capture smaller Indian audiences.
Amazon's acquisition of MX Player allows it to tap into the platform's popularity among demographic groups in smaller Indian cities and towns, expanding its reach beyond the urban consumer base.
Amazon's move to acquire MX Player reflects its ongoing efforts to diversify its video streaming services in India, aiming to establish a stronger foothold in the market beyond metropolitan areas.
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