"Lego-building is a passion in its own right," Julia Goldin, Lego's chief product and marketing officer, told Fortune, highlighting the unique engagement Lego fosters among children and adults alike.
"Lego could very well have been replaced by more addictive and appealing electronic gadgets, but that wasn't the case - it outperformed the toy market with record sales in 2023." This statement stresses Lego's ability to thrive amidst digital competition.
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