"Adobe Inc. brought together 10,000 marketers, filmmakers and content creators to its annual conference this week to persuade them that the company's software products are adapting to artificial intelligence and remain the best tools for their work. But it's Adobe's investors, rather than its users, who are the most skeptical that generative AI technology won't disrupt the company's business as the top seller of software for creative professionals."
"In an interview with Bloomberg Television earlier this week, Adobe Chief Executive Officer Shantanu Narayen said the company is undervalued as the market is focused on semiconductors and the training of AI models."
"While AI features in apps like Adobe's Photoshop have already been used tens of billions of times, many of the hit tools are made by somebody else. Scrolling through social media, you're likely to see a video made by OpenAI's Sora. If you're invited to a friend's party, odds are good the poster was generated with a template on Canva Inc. It's becoming easier to put together media without using a professional tool like those made by Adobe, Radke said."
Adobe convened 10,000 marketers, filmmakers and content creators at its annual conference to showcase AI adaptations across its software. Investors remain skeptical that generative AI will not disrupt Adobe's leading creative-software business, creating structural competitive and pricing pressure according to a Citigroup analyst. Adobe shares have fallen about 25% this year as AI tools like Google's Veo gain traction. Adobe's CEO called the company undervalued amid market focus on semiconductors and AI model training. Media creation is rapidly transforming; many popular tools and templates come from competitors such as OpenAI's Sora and Canva, making professional-grade media easier without Adobe.
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