Indie developers are creatively circumventing the high cost of showcasing their games at Gamescom by sharing captivating GIFs and short videos on social media.
While a 30-second slot at Gamescom Opening Night Live costs around $127,000, indie developers leverage social media to promote their games for free.
The initiative began with a viral post from HAMMER95, sparking a wave of indie game creators to share striking visuals of their projects online.
Despite the extensive announcements from Gamescom, indie games stand out as creators utilize inexpensive but engaging ways to catch the attention of gamers.
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