As it continues on its mission to evolve and show growth beyond its roots in core video conferencing, Zoom Communications has expanded the capacity of its single-use webinar offering to host up to a million attendees.
With this new and expanded capacity for webinars, Zoom is opening new opportunities for innovative organisations," said Wayne Kurtzman, vice-president of social, communities and collaboration at IDC Research, commenting on the launch.
Zoom said that its products offer zero latency, ensuring all attendees experience the webinar in real-time, compared with large streaming services, which often have a delay of five seconds or more.
Zoom identified three key uses case for the massive audience capability. Within the enterprise sector, Zoom said the world's largest enterprises are constantly looking for ways to communicate more effectively with their workforce.
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