YouTube is introducing a new feature that allows creators to organize their videos into seasons and episodes, enhancing viewer navigation and binge-watching similar to Netflix.
With creator revenue from TV platforms rising by 30 percent year-over-year, YouTube is actively adapting its features to better compete in the living room streaming landscape.
This new formatting aims to make YouTube more user-friendly on TV apps, allowing for full-screen episode descriptions and a clear hierarchy for easy navigation in content.
Until now, YouTubers had to manually create seasons using playlists, which didn’t always provide a clear viewing structure on TV apps like Apple TV and Roku.
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