Anna Axster and Wendelin von Schroder transitioned from the music industry to whiskey creation during the pandemic, driven by a love for whiskey and community connection.
By breaking down barriers in the spirits industry, Lodestar Whiskey aims to create a welcoming atmosphere while dispelling stereotypes associated with women and whiskey consumption.
The founders emphasize their brand as a space for inclusivity, highlighting how their product is designed for both newcomers and seasoned drinkers, devoid of pretentiousness.
Lodestar Whiskey's agility as a small brand enables them to innovate and respond to market demands, although they face obstacles due to the three-tier distribution system.
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