
"While it's not clear whether any of Roi's technology will transfer over to OpenAI or which unit Vishwajith will join, the acquisition clearly aligns with OpenAI's bet on personalization and life management as the next layer of AI products. Roi brings a specialized team that has already tried to solve personalization in finance at scale - a challenge whose lessons can be applied more broadly."
"New York-based Roi was founded in 2022 and has raised $3.6 million in early-stage funding from investors like Balaji Srinivasan, Spark Capital, Gradient Ventures, and Spacecadet Ventures, according to PitchBook data. Its mission was to aggregate a user's financial footprint, including stocks, crypto, DeFi, real-estate, and NFTs, into one app that can track funds, provide insights, and help people make trades."
""We started Roi 3 years ago to make investing accessible to everyone by building the most personalized financial experience," Vishwajith wrote in a post on X. "Along the way we realized personalization isn't just the future of finance. It's the future of software.""
OpenAI acquired Roi and will retain only CEO and co-founder Sujith Vishwajith, while the rest of Roi's four-person staff will not join. Roi will wind down operations and end its service to customers on October 15, with financial terms undisclosed. The acquisition follows multiple OpenAI acqui-hires and aligns with OpenAI's emphasis on personalization and life-management AI products. Roi was founded in 2022, raised $3.6 million in early funding, and built an app to aggregate users' financial footprints across stocks, crypto, DeFi, real estate, and NFTs. Roi offered a personalized AI companion and user-driven customization at signup.
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