During the judging of The Drum Marketing Awards, Tim Ringel discussed his unique agency model with Meet the People. Launched during the pandemic, the agency has grown to 800 employees across the US and Canada, with plans to double this number. Unlike traditional holding companies, Ringel focuses on buying culture rather than merely scaling through acquisitions, avoiding long earn-outs and offering equity to maintain engagement and collaboration among agencies, resulting in a successful integrated network.
Ringel emphasizes that he is aiming for a cultural integration rather than just scale, stating, 'That makes people collaborate inauthentically.'
With a unique approach to acquisitions, Ringel explained, 'If I give people long earn-outs, I give them the totally wrong incentive.'
Tim Ringel proudly states, 'What I'm building now is more real,' underlining his desire to create a meaningful and authentic agency network.
The collaborative success of Meet the People is evident as 'Seventy percent of pitches now involve multiple agencies in the group.'
Collection
[
|
...
]