World Franchise Day, celebrated on June 11, was initiated by Sherry McNeil and aims to highlight the crucial role of franchisees in local economies. It recognizes franchise owners as integral small business figures, promoting awareness of their community contributions. In collaboration with the World Franchise Council, the event marks a shift in perception, showing that franchising extends beyond just large corporations to include various sectors, with over 660 distinct categories now represented globally. McNeil emphasized the importance of acknowledging franchisees as local business leaders that hire and pay taxes within their communities.
"I woke up at 3 a.m. and thought, why don’t we have some sort of franchise day? There’s a national chocolate cake day, national potato chip day, etc."
"People often think franchising is just big business. But franchisees are your neighbors. They hire locally, pay local taxes, and support their communities."
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