Why ESL is undergoing a 25th anniversary brand refresh
Briefly

"The idea of 'Live Legendary' is to elevate the fans to the same level as the players, because there's no players without fans, and there's no fans without players - that's what makes the community so special and unique."
"This latest brand refresh uses the tagline 'Live Legendary', maintaining our color palette while introducing a new font and classical imagery drawn from our events."
Read at Digiday
[
|
]