Unity's decision to abandon the contentious runtime fee is an attempt to regain developer trust after backlash that threatened its viability as an engine for indie developers.
Under the new plan, the Unity Personal tier remains free for developers whose revenue and funding are below $200,000, with added features to improve appeal.
Unity's leadership shift—particularly after the departure of CEO John Riccitiello—highlights the company's need to stabilize amid worker layoffs and developer discontent.
The adjusted pricing for Pro and Enterprise users starting January 1, alongside the removal of the runtime fee, signifies Unity's strategy to reform its business model.
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