Trump's return to Twitter, now called X, signals a strategic move aimed at bolstering his campaign as he faces tightening competition against younger candidates like Kamala Harris.
The risk of Truth Social becoming irrelevant looms large as Trump's exclusive content draw diminishes, raising serious concerns about the financial future of TMTG and its linkage to Trump's political identity.
TMTG's shares have plummeted, hitting an all-time low following uncertainty around Trump's stock sales and the company's financial stability, particularly after a six-month lockup period ends.
Trump's political strategy is evidently shifting as he grapples with the implications of losing a digital stronghold, which directly ties to his brand and appeal.
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