The new shoe, called the Keep It Going Classic Clog, is the first circular shoe from Crocs, with 25% of the material made from recycled content.
We decided that since we're creating this as a proofpoint and as a moment to say, 'Thanks for giving us back old Crocs so we can give them new life,' we wanted the recycled content to be visible.
Returned shoes that still have a little life get donated to a nonprofit called Soles4Souls, while worn out, unwearable pairs are shredded for upcycling.
Crocs is launching the circular shoe with a limited run of 10,000 pairs; it estimates that about 3,500 old pairs of Crocs were recycled into that run.
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