The NCAA had consistently limited college athletes from compensating for their name, image, or likeness until a 2021 policy change allowed for endorsements and sponsorships, reflecting ongoing legal and ethical debates.
The Supreme Court's decision highlighted the NCAA's significant profits from student-athletes' efforts, illuminating a comparison to businesses that fail to pay fair wages to their workers.
NIL deals provide college athletes new income opportunities through endorsements, sponsorships, social media promotions, and personal appearances, fundamentally changing the landscape of college athletics.
Ed O'Bannon's lawsuit catalyzed a broader movement for athletes' rights, advocating for the financial compensation deserved when their likenesses are used commercially.
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