"Nearly 13 years later, I still remember his advice: Build a product that solves a problem. He encouraged us to think about pain points in our own lives and how we could deliver a solution. For my capstone project that summer, I tried to solve a problem I encountered nearly every day when I stepped onto a tennis court: After wearing out a handful of tennis balls, I'd toss them in the trash."
""At that time, they were all made out of fiberglass, and they all had really loud, vibrant graphics. They kind of looked like toys, and they were falling apart really fast," Gosselin told Business Insider. "There was a need for a better paddle." When he decided to build his own - a sleek and durable, high-performance paddle with a carbon fiber face."
Many successful businesses begin by solving everyday problems that the founder personally encountered. Entrepreneurs identify routine pain points and design practical solutions that improve usability, durability, or convenience. One founder conceived upcycling worn tennis balls into outsoles or playground surfacing after repeatedly discarding used balls. Another founder, frustrated by fragile fiberglass pickleball paddles with toy-like graphics, developed a sleek, durable, high-performance paddle with a carbon-fiber face. The paddle creator initially sought a better option for personal competition and only discovered wider demand when others began asking. Solving personal problems can reveal market opportunities and guide product development.
Read at Business Insider
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