The Stack: OOH Sector and BBC Break Records; AI Use Surges
Briefly

The BBC achieved a new streaming record with 218 million streams during its coverage of the Paris 2024 Olympics, more than doubling the Tokyo Olympics' viewership.
In Europe, Warner Bros Discovery set a record with 215 million viewers tuning in for the Olympic games coverage, showcasing the event's massive appeal across the continent.
The out-of-home advertising sector has achieved its strongest growth yet in the first half of this year, with Digital OOH seeing a notable increase of 21%.
Perplexity AI has seen a sevenfold increase in usage this year, answering around 250 million questions in just the past month, highlighting its rising popularity.
Read at Exchangewire
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