"Ultimately, our frugality and discipline with money is one of the main reasons we're still here. It was critical to our survival."
"Focusing on the right things back then, and not focusing on profitability and trying to be rich, really served us well."
"Even though I didn't understand it at the time, being broke forced us to be patient."
Firehouse Subs was founded by brothers Chris and Robin Sorensen in 1994 with less than $100. They relied on loans from family and friends to start their business. Chris worked as a firefighter while Robin earned a modest salary. Their frugality and discipline with money were key to their survival, delaying profits until 2004. The brothers attribute their success to their humble beginnings, emphasizing that being broke taught them patience and focus on long-term goals rather than immediate profitability.
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