The article discusses the author's optimism about the economy despite fears of a recession. Drawing from 27 years of business experience and managing a company with over $110 million in revenue, the author reflects on lessons learned during past recessions. Specifically, mistakes made during the 2008 financial crisis prompted a change in strategy that led to revenue growth of 10% in 2020. The author advocates for continued marketing and expansion during challenging economic times to ensure resilience and potential success.
In 2008, I made a mistake that cost my business, PostcardMania, over $1.5 million. In 2020, I made certain not to repeat that mistake, and we actually ended up growing revenue 10% that year.
Today, our financials are healthier than ever. We went from averaging 5% annual revenue growth in the decade pre-2020 to averaging 17% annual growth post-2020, a 239% increase in growth rate.
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