The playbook fueling a bookstore's 4-year sales streak

"About 1,500 new indie bookstores have opened over the past five years, more than 400 in 2025 alone. In a recent ABA survey, 73% of its members said their sales increased in 2025. Independent bookstores are 'resilient and a great example of the innovation, flexibility, and passion that is evident in many small businesses,' said Allison Hill, CEO of the American Booksellers Association."

"To grow, the WordsWorth team has revved up its online shop, added more in-store events, and created new community partnerships. But West told Business Insider the mission goes further: 'The decisions aren't just about growth, they're about long-term sustainability. Every day, there's something we're deciding based on those things.'"

"WordsWorth has been around for at least 30 years. In 2022, West became the managing owner and began handling the shop's day-to-day. Since taking over, West has been dedicated to increasing revenue and putting the bookstore on a path to sustainable growth. WordsWorth's sales have increased about 7% a year since 2022."

Independent bookstores are experiencing a resurgence across the United States, with approximately 1,500 new stores opening over the past five years and over 400 in 2025 alone. WordsWorth Books in Little Rock, Arkansas exemplifies this trend, achieving approximately 7% annual sales growth since 2022 under co-owner Kandi West's leadership. The bookstore has implemented strategic initiatives including expanding its online presence, hosting more in-store events, and developing community partnerships. According to the American Booksellers Association, 73% of member bookstores reported increased sales in 2025. Industry leaders attribute this growth to independent bookstores' resilience, innovation, and flexibility. WordsWorth's success reflects a broader commitment to long-term sustainability rather than short-term growth metrics.

Read at Business Insider