Michael White and cofounder Gautam Gupta initially aimed to provide tech employees with equity liquidity. However, they observed a trend where most were using credit lines for home purchases. This insight led them to pivot and relaunch Multiply Mortgage, offering a free employee benefit that aids aspiring homeowners in securing mortgages. With licenses in 19 states and partnerships across the country, Multiply provides expert mortgage advice and educational resources, while its business model allows it to remain free for employers by receiving commissions from lenders.
When founding Multiply Mortgage, Michael White and Gautam Gupta discovered employees primarily use credit for home purchases, leading to a significant pivot in their business model.
Multiply Mortgage, now functioning as an employee benefit, provides mortgages for aspiring homeowners through expert advice and competitive rates, remaining free for employers at this stage.
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