The European AI unicorn run by a baker's son-he learnt the fundamentals of business watching his father make bread rolls | Fortune
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The European AI unicorn run by a baker's son-he learnt the fundamentals of business watching his father make bread rolls | Fortune
""In baking, you have a lot of demand spikes. The highest is at Christmas, because everyone buys all the stuff, and you never want to be short.""
""We took the data, and we were really good and accurate and we could understand the demand patterns. We had a very low scrap rate.""
""Success came from doing the basics very well and then finding simple efficiencies along the way.""
""Celonis is a 'process mining' firm-mapping every stage of a company's business, discovering overlapping priorities, human and technological sticking points and inefficiencies.""
Baking is a challenging industry with small margins and intense competition. Demand fluctuates predictably throughout the day, with significant spikes during holidays. Bastian Nominacher, co-founder of Celonis, utilized data to optimize his family's bakery operations, minimizing waste and understanding demand patterns. Celonis, a process mining company, helps businesses identify inefficiencies and improve operations. The firm has gained significant traction, with over 25% of Fortune 500 companies as clients, and was valued at $13 billion in 2022 after a major funding round.
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